Ove nedelje za temu Matching Manicure-a je predložen Nimbus. Priznajem, nisam imala pojma šta je nimbus.
Da skrenemo malo sa teme nimbusa, i uopšte noktiju. Recite mi, da vidite negde natpis "Dlakavo žbunasto voće" da li biste poželeli da ga kupite? Mene su izgubili već na "dlakavo". Morate priznati, važan deo marketinga je brendiranje, i samo ime mnogo utiče na percepciju proizvoda. To je bilo jedno od imena, a onda su izvoznici sa Novog Zelanda shvatili da ga ljudi iz Evrope i Amerike baš i ne prihvataju... Pa su promenili ime u Kivi. Znate onu malu zelenu ptičicu Kivi? Plan je i bio da vas asocira nju, a i ime je samo po sebi mnogo pamtljivije i naravno ljudi su ga prihvatili. Priznajem, obožavam kivi.
Vratimo se sada na nokte. Sećate li se da je postojala watercolor tehnika? Znate ono, umočite četkicu u lak, pa u vodu i pravite tačkice na noktima? A onda se neko dosetio da zameni vodu acetonom, a četkicu čačkalicom za uši, i dao mu zvučno ime - nimbus. Malo podseća na Hari Potera. I ljudi su ga prihvatili kao da je u pitanju ne znam ni ja kakva inovacija. Evo te inovacije...
This week for Matching Manicures theme someone suggested Nimbus. I admit, I had no idea what nimbus is.
Let's talk about something that is not nimbus, or nails, related. Tell me, if you see a sign in a store that says "Hairy Bush Fruit" would you want to buy it? They lost me on "hairy". You have to admit, important part of marketing is brand, and name really effects on perception of product. It was one of the names, and then exporters from New Zealand realized that people from Europe and America don't really accept it... So they changed the name to Kiwi. You know that little bird called Kiwi? The plan was to make a connection between Kiwi fruit and Kiwi bird in peoples brain, and the name Kiwi itself is more easier to remember and of course people accepted it. I admit, I love Kiwi.
Let's get back to nails. Do you remember watercolour technique? You know, put a brush in nail polish, then in water and make dots on nails? And than someone switched water with acetone and brush with q-tip, and it a name that sound really good - nimbus. It kind of reminds on Harry Potter. And people accepted it like it is some big innovation. Here is that innovation...
Nikada nisam volela tehniku sa vodenim bojama, previše je nedefenisano sve što nastane kada se ona koristi. Kod mene, mora da bude nekih oštrih linija :). Sredila sam stvar sa pečatom sa pločice BM-225.
I never like water color technique, everything made with it is too much undefined. With me, everything has to have sharp lines :). So I fixed it with stamp from plate BM-225.
Da li volite dlakavo žbunasto voće? Šta mislite o ovoj takozvanoj inovaciji zvanoj nimbus? Pogledajte i ostale nimbuse i po kojeg pingvina koje su devojke napravile :
Do you like Hairy Bush Fruit? What do you think about this so called innovation nimbus?
Take a look other nimbuses and some penguins that girls made :
